Last Updated: February 7, 2026
This Privacy Policy describes how Unity Point Lending (“Company,” “we,” “us,” “our”) collects, uses, and discloses information when you visit unitypointlending.com (the “Site”) or communicate with us, including by phone, email, and text message.
1. Information We Collect
We may collect the following categories of information:
- Contact Information: name, email address, phone number, mailing address.
- Inquiry/Application Information: details you provide about your financial needs (e.g., requested amount, purpose), and information you submit through forms.
- Device & Usage Data: IP address, browser type, pages viewed, timestamps, referring URLs, and similar analytics data.
- Cookies & Tracking Technologies: cookies, pixels, and similar tools used for functionality, analytics, and advertising (where applicable).
2. How We Use Information
We use information to:
- Provide and improve the Site and our services;
- Respond to inquiries and deliver customer support;
- Communicate with you (including SMS if you consent);
- Conduct internal analytics, quality assurance, and security monitoring;
- Comply with legal obligations and enforce our policies.
3. Text Messaging (SMS) Privacy
If you opt in to receive SMS/text messages from us, we use your mobile number to deliver the requested communications (e.g., updates, reminders, and service-related messaging, and where applicable, marketing you specifically consented to receive).
No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Mobile opt-in data and consent are not shared with any third parties except as necessary to provide messaging services (e.g., platform providers) or as required by law.
For more details, see Messaging Terms at https://unitypointlending.com/terms-of-use/.
4. How We Share Information
We may share information:
- Service Providers: vendors who help operate our Site and communications (hosting, analytics, CRM, messaging platforms) under confidentiality obligations.
- Legal/Compliance: to comply with law, court orders, subpoenas, or lawful requests, or to protect rights and safety.
- Business Transfers: in connection with a merger, acquisition, financing, or sale of assets.
- With Your Direction/Consent: when you request or authorize sharing.
5. Data Retention
We retain information as needed to provide services, meet legal/accounting requirements, resolve disputes, and enforce agreements.
6. Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.
7. Your Choices
- Email: you may unsubscribe via instructions in our emails (where provided).
- SMS: reply STOP to opt out; reply HELP for help (details in Messaging Terms).
- Cookies: you may adjust cookie settings in your browser; some features may not function properly if disabled.
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have rights to request access, correction, deletion, and information about disclosures, subject to legal exceptions. To submit a request, contact us using the information below. We do not discriminate for exercising privacy rights.
Do Not Sell or Share: We do not sell your personal information in the conventional sense. If applicable advertising practices are deemed a “share” under CA law, you may request to opt out by contacting us.
9. Children’s Privacy
The Site is not intended for individuals under 18, and we do not knowingly collect information from children.
10. Updates to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent revision.
11. Contact Us
Unity Point Lending
Phone: (888) 465-5567
Email: privacy@unitypointlending.com