Last Updated: April 2, 2026
This Privacy Policy explains how Unity Point Lending (“Unity Point Lending,” “we,” “us,” “our”) collects, uses, and shares information when you visit https://unitypointlending.com (the “Site”) or communicate with us by phone, email, webform, or text message.
Unity Point Lending is a DBA of Je Management Group (“Legal Entity”). Where this Privacy Policy refers to “Unity Point Lending,” it refers to Unity Point Lending and its Legal Entity, Je Management Group.
1. Information We Collect
We may collect the following categories of information:
A. Information You Provide to Us
- Identifiers and contact details: name, phone number, email address, mailing address.
- Inquiry and application information: information you submit through forms or provide during calls, such as financial goals, requested amounts, income details, and other information relevant to your request.
- Government identifiers (if provided): for example, Social Security number (SSN) if you provide it through an application or verification process.
- Communications: content of messages you send to us (including emails and texts) and notes from calls, where permitted by law.
B. Information Collected Automatically
- Device and usage data: IP address, browser type, device identifiers, pages viewed, time spent, referral URLs, and date/time stamps.
- Cookies and similar technologies: used for site functionality, analytics, and security.
2. How We Use Information
We use information to:
- Provide, operate, and improve the Site and our services
- Respond to inquiries and process requests/applications
- Verify identity where appropriate and help prevent fraud
- Communicate with you by phone, email, and text message (with your consent where required)
- Provide customer support, quality assurance, and training
- Maintain security, detect suspicious activity, and protect against misuse
- Comply with legal obligations and enforce our policies
3. Text Messaging (SMS) Privacy and Consent
If you opt in to receive SMS/text messages from us, we use your mobile number to send messages related to your inquiry, application, appointment reminders, account updates, and customer support communications. If you separately opt in to marketing messages, we may send promotional texts consistent with that consent.
Mobile opt-in data and consent will not be shared or sold to third parties or affiliates for marketing or promotional purposes.
We may share your phone number with service providers that help deliver text messages on our behalf (for example, messaging platform providers), only as necessary to provide messaging services and subject to appropriate safeguards.
For details on message frequency, opt-out instructions, and HELP support, refer to our Messaging Terms & Conditions (SMS) in our Terms of Use:
https://unitypointlending.com/terms-of-use
4. How We Share Information
We may share information as follows:
A. Service Providers
We may share information with vendors who help operate our business (for example, hosting, analytics, CRM, communications, and security providers). These vendors may process information only to perform services for us.
B. Legal and Compliance
We may disclose information to comply with applicable law, regulation, legal process, or lawful requests, and to protect the rights, property, and safety of Unity Point Lending, our users, or others.
C. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.
D. With Your Direction
We may share information if you request or authorize us to do so.
5. Cookies and Analytics
We may use cookies and similar technologies for site operation, analytics, and security. You can control cookies through your browser settings. Disabling cookies may impact site functionality.
6. Data Retention
We retain information for as long as reasonably necessary to provide services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the purpose for which it is processed.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Your Choices
- Text messages: You can opt out at any time by replying STOP to any message. For help, reply HELP.
- Email: Where applicable, you can opt out of marketing emails by using the unsubscribe link.
- Cookies: You can modify browser settings to manage cookies.
9. California Privacy Rights
If you are a California resident, you may have rights to request access to, correction of, or deletion of certain personal information, subject to legal exceptions. To submit a request, contact us using the information below.
We do not sell personal information in the traditional sense. We also do not share or sell mobile opt-in data for marketing or promotional purposes.
10. Children’s Privacy
The Site and services are not intended for individuals under 18. We do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date indicates when it was most recently revised.
12. Contact Us
Unity Point Lending (DBA of Je Management Group)
Address: 65 Enterprise #345, Aliso Viejo, CA 92656
Phone: (888) 465-5567
Email: support@unitypointlending.com